A2P

SMS (Short Message Service) is a text messaging service component of mobiles. It uses Standardized communication protocols to enable Mobile devices to exchange short text messages. The process of sending mobile messages from an application to a mobile user is called as A2P SMS. A2P SMS messaging is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts.

The main categories of SMS messages supported are:

  • Person-to-Person (P2P): connect one individual to another Such outgoing & incoming SMS falls under the purview of bi-lateral roaming agreements or through SMS Hubs.
  • Application-to-Person (A2P): SMS is sent from an application, especially a web application, to a mobile subscriber used by companies that want to interact with consumers via an SMS application. International A2P SMS is an SMS is sent from an application (located outside India), to a mobile subscriber in India Telecom Networks.
  • Person -to-Application ( P2A): SMS sent from mobile subscribers to web application Short Messaging Service, simply known as SMS or text messaging, has established itself as the world’s simplest and easiest means of personalized, written, one-to-one communication. Businesses are clamoring to include mobile messaging as part of their consumer outreach. As has been stated many times, many places, an SMS message is typically read within the first few minutes of receipt, by over 90% of the recipients. That includes Person-to-Person (or P2P) as well as Application-to-Person (or A2P). To reach consumers and encourage them to engage, businesses are increasingly turning to mobile messaging as their primary channel

Typical examples of A2P SMS include banking notifications, critical alerts, SMS-based two factor authentication, automatic booking confirmations, loyalty programs and marketing notifications etc.

Online reservation systems, different corporate platforms and support services have deployed A2P SMS to increase efficiency and improve communication. Financial institutions have been using A2P SMS for over long period of years, by delivering automated, event-based SMS notifications to their clients’ mobile phones. Examples include anti-fraud alerts, balance statements, payment reminders, withdrawal notifications.

International A2P SMS is an SMS is sent from an application (located outside India), to a mobile subscriber used by companies that want to interact with consumers via an SMS application. Such messages are generally transactional in nature.

Advantage of Sify – To provide the ecosystem
  • Tier 1 perception in market (B2B Company)
  • NLD, ILDO License & Tele-Marketer Registration
  • Enterprise & SME Clients connected today (e.g. BFSI, ITeS & e-commerce etc)
  • Presence in Telecom Industry through products like VoIP, DC & Cloud Interconnect, Managed Network & Security, Edge Services etc

Sify’s Cloud SMS Platform is an Internet-based communications solution to deliver enhanced A2P (Application to Person) SMS for the end Enterprise. Sify’s SMS platform offers multiple Interconnect options (API/SMPP/HTTP) for the Enterprise.

The current offerings of Cloud SMS today are limited to -
  • Domestic A2P Enterprise (MO/MT)
  • International A2P (Outbound / Inbound)
  • International ILDO
Key drivers of A2P messaging market
  • SMS is being adopted by across all the industry segments - banking, ecommerce, social media to communicate & engage with consumers
  • The adoption is going to further increase in the areas of e-governance initiatives across the developing nations, M2M, mobile wallets and many other new technology innovations
  • The use cases that are driving the A2P SMS are diverse –
  1. Taxi bookings to doctor’s appointment reminders.
  2. e-receipts to bank account notifications.
  3. OTPs to 2 factor authentication alerts
  4. Delivery notes, booking confirmations, shipping notifications, competitions,
  5. Social media alerts & much more

The reason of growth : SMS offers all in one - reach, security & affordability

Product Variants

Web Based Panel

For non-technical teams, you can set up and manage your messaging campaigns within the web portal. Underneath our extensive web interface lies one of the world's top performing A2P SMS platforms with unsurpassed uptime, 24/7 technical support and the most reliable connectivity to telecoms all over the world. The entire messaging environment is fully monitored and proactively developed to ensure optimized traffic flows and constant rollout of new features for your users.

  • It is called "CUP –Customer User Portal"
  • Manual upload of numbers through excel , csv etc.
  • Customized messages
  • Complete Dashboard and Reporting

API

The entire omni-channel messaging environment is fully monitored and proactively developed to ensure optimized traffic flows and constant rollout of new features for your users. The Sify A2P API was created by our in-house development team. The documentation is intuitive and written with developers in mind. You'll get experts to help you integrate and deliver around the clock. We're with you every step of the way.

  • For sending automated messaging
  • Easy integration with client system like ERP, CRM , website etc.

SMPP

Our Short Message Peer-to-Peer (SMPP) for enterprise customers, offers a flexible hybrid integration connecting your business systems to deliver rich messaging applications to securely communicate with customers. The complete messaging automation includes 2-Way messaging, mobile number validation plus reporting and analytics for a comprehensive overview of all messaging activities. The end-to-end security is achieved through VPN tunnelling, strong encryption and IPsec standards that help protect your traffic and confidential consumer data. We're ISO certified and PCI DSS compliant.

  • For high speed IP to IP (Direct) connectivity for high volumes
  • Very secure & reliable
  • High Throughput

Why Sify

Sify's ICT services help streamline, simplify and cut business costs, by assuming many different roles in an outsourcing model that is unique in the industry.

Sify helps you streamline, simplify, and cut costs. We do it by assuming many different roles in an outsourcing model that is unique in the industry.

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